Tuesday, 24 November 2009

P&O - Typography/Layout Exploration






Here are updated designs, picking up from where i left off. I have focused more on type but still included the images as part of the type (full stops and question mark stop).

















I have decided to use a thinner typeface, here I have used Helvetica Neue Ultra Light. I feel it keeps the design clean and lets the page breath, also it makes the image more visible.









A reverse-out of my design further improves the cleanliness and legibility of the type. I chose blue as it's relative to P&O, they use it, and it's the colour of the sea!






The bar at the base of the page will split the statement from the statistic below. With the icon of P&O or Airline next to the statistic it's clear as to what is what across the page.

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