Here I have used a small present image to represent all the gifts you can buy on the P&O ferry.
In contrast, I have used a small suitcase image to represent all the lost luggage across airline travel.
I think this idea is much stronger than my others, However, I think a supporting fact or statistic about the points I'm highlighting is almost essential, just to back-up and solidify the statements. plus, facts/stats seem to win peoples trust.
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