I have made some alterations to the design of the booklet. I decided to remove some of the vector line work, the illustrations, and keep the design largley type orientated. I think the use of typography to emphasise the statements is more subtle and clever as opposed to the blatetly obvious illustrations.
This example still includes the suitcases but is adapted to incorporate the type more.
I have used a very subtle type edit for this statement, the S and C are linked to represent a chain or handcuffs. This works much better as opposed to my previous metal detector line work illustration which didn't incorporate the type at all.
Similarly I have replaced the champagne glass on the 'U' and only edited the small ferry icon at the bottom of the page for the statement 'Endless Fun'.
For the front cover I have maintained the divide between P&O Ferry and Plane.Asking a question for the title shows that the booklet shows you which one is best. Very clean and simple design, nothing to clutter and confuse, or lose people's interest and make them not want to read it. 
For the back cover I have included a map of P&O travel routes. This gives the booklet more solid information like the accompanying paragraphs under each statement throughout the booklet. And of course the vital phone number and web address, as the booklet's purpose is not only to improve people's views of P&O, but to get them to travel with P&O.
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